Businesses that respond quickly to online reviews create a sense of trust that can translate into sales. Businesses that ignore their reviews can quickly find their online reputations getting away from them.
Remember Your customers are talking about you.
Reviews on influential sites like Yelp and Citysearch can change the fortunes of your businesses…for better or worse.
Reputation Management makes it easy to see your most recent reviews.
~~~Source: Hearst Media Service